Анализатор рекламы Oreol AD

Features Анализатор рекламы Oreol AD

With OreolAD you can appreciate peoples perception of advertising phrases brands.In this case, the analysis is carried out solely on the phonetic level, without taking into account the semantic component.This analysis allows us to assess how people hear the phrase, it takes on a subconscious urovne.Programma also concludes, what does a person in the advertisement (brand): positive or negative.Methods of analysis and calculation based on the work of the doctor of philological sciences professor AP Zhuravlev.The basic idea of ​​the analysis is that people have different perceptions of the sounds of different letter combinations.
In this case, to describe the image perception of the phrase man, AP Zhuravlev suggested the use of phonetic characteristics (positive and negative) and their estimated values.As a result of the characteristic evaluation calculated final grade, which can fully reflect the real attitude of the majority of people to a particular phrase.